Marketing Through The Internet

I watched the clip of the Bon Iver band on the David Letterman show and I have to say I really like their music. Here is the YouTube clip to watch:

 "The Internet played a significant role in feeding people the music.... It's like wildfire [how it] spreads," Mr. Vernon

It's amazing how the fame and recognition of Bon Iver started on the internet. Marketing on the internet in today's day and age really seems like the way to go however. With so many people casually searching the web and stumbling upon new things, they are exposed to a variety of new talents, marketing strategies, advertisements, etc. On the Ellen Degeneres show she usually has people on each week that she found on YouTube who have a talent. It seems like a lot of people can get recognition via the web. Another great aspect to marketing yourself or your business on the web is that it is relatively inexpensive to do. You do not need a huge budget if you are going to post YouTube videos of yourself or blog about yourself or be a part of a social network. In fact, most of it can be done for free. Another great aspect about marketing online is that people will share their opinions of what it is you are marketing whether that is commenting on something you have posted, or blogging about it. People who are on the web actually spread what is is that you are marketing for you.

"The Internet has been like the French Revolution for the music business," says Panos Panay, founder and CEO of Sonicbids

It makes me wonder if the internet can be this useful and powerful for musicians, can it be equally as useful for businesses? Can Mike Vitone use this to helpp get recognition of Campus Mom?