In Response to Britney Perkins

What do you think about Viral Marketing?  Do you think that this video was a good marketing decision for Smart Water?

I would agree that viral marketing seems like a great new way of spreading marketing advertisements to a wide array of people. Marketers are always striving to find ways to get their products shown to a large amount of people. What would be the point of an advertisement if only a few people could access it? Marketing on sites, such as Youtube is a great technique. People will recommend Youtube videos to friends and family which would ultimately cause this 'viral marketing'. As for Smart Water marketing on Youtube and trying to go 'viral' it obviously was a great idea! 8.7 million people have  viewed the advertisement so it clearly proves that it has been viewed by a wide audience, and isn't that the point? Do you think other advertisments would do better or be better seen if they were viral on sites such as Youtube?

Google "Plus One"

Google is continuously finding new ways to keep up with the rapidly changing world on the internet, especially with the increase of usage on social networks. Google is known for their reliable search engine Google.com. Today however there is a huge increase of sharing on the web via social networking sites such as facebook and twitter. Some people are able to find articles or pictures based on someones facebook page if they posted something that they want friends to see. Also blogging is a way of gathering information on useful webpages, articles, pictures, online videos, etc. People don't necessarily have to go to Google anymore to find an article, etc. that they want to see or that their friends want them to see.

So how is Google planning on keeping up with this trend?

Google is introducing the "Plus One" button, similar to the "like" button on facebook. Google feels that this will bring more attention to their search engine and make it more competitive with social networks. They feel that the "plus one" helps show searchers what is a more valued article etc.

 

Do you think that this will make Google more competitive against social networking sites?