Response to Ashley Guidi

What’s Green? I would agree that companies use this idea of going green as a way to make more money. Most people don’t investigate a company if they are green or not when they go to the store. So if an item says something ‘green’ on it, most people would believe that. Consumers want to feel good about what they are buying also, if something you bought was less harmful to make or had a positive impact on the earth you might feel better about buying it. I think that there are some companies who are actually going green however. I have an internship at a company called UNFI and I know that they are putting solar power panels on the roofs of most of their buildings. If a company is going to market that they are green however, they should legitimately be green and ethically it would be the right thing to do. Do you think that the majority of 'green marketing' is a scam?

Time Warner and the IPad

Time Warner has stirred up some controversy between large media companies for a huge action Time Warner took just recently. Apparently Time Warner now has an app for the IPad that allows people to stream live TV shows through their apple device. Melinda Witmer, chief programming officer for Time Warner Cable, said that her company is "well within our rights" She is saying this to defend herself for the many large media sources who disagree. She later goes on to say that Time Warner would only be streaming these TV shows in a “secure network” such as at home. HGTV came out to say that they did not granted iPad video streaming rights to any distributor. MTV and Discovery channels came out to say that this is violating their contracts which states it is specifically to be used for ‘cable TV’. Time Warner is utilizing new technology in a way that is more convenient for its users as well as more lucrative for themselves while keeping up in a fast growing world. 

 One of the major concern for major media companies is that they are not going to be able to benefit from what Time Warner is doing and feel that they deserve a share in this new app. Other concerns are that people will watch TV only on their portable devices and that there will eventually be not as high of a demand for satellite or cable subscriptions. 

Do you think that Time Warner is right to take advantage of this new technology? Should media programs have a part in some of the money making? Could this make TV obsolete?