I was surprised to see this video of Britney Spears and her new song. I had only heard the song before but this was the first time that I had actually seen the video. When I first read the title to Paige's blog I though that I was going to have to search even just a little to see the products that were being advertised. I was amazed at how in your face they were. Here's the video again:
In Paige's blog she asked these questions:
Do you think this is a good way for music artists to make money? There will always be product placement in music videos and movies but there are ways of doing it so that it doesn't bombard the viewer and is not obnoxious. What are some ways that product placement can be done more efficiently?
Apparently Britney made $500,000 for placing these products in her video, so yes it probably is a good way to make money. However, there has to be a better way of placing products so that it is not so in your face. Maybe have less products that are being promoted, or do so in a more subtle way. If the products were placed in a less in your face manner would she not have made as much money? How many advertisements in one video is too much to where it becomes distracting to the viewers?
Wednesday, March 9, 2011
Monday, March 7, 2011
Marketing Through The Internet
"The Internet played a significant role in feeding people the music.... It's like wildfire [how it] spreads," Mr. Vernon
It's amazing how the fame and recognition of Bon Iver started on the internet. Marketing on the internet in today's day and age really seems like the way to go however. With so many people casually searching the web and stumbling upon new things, they are exposed to a variety of new talents, marketing strategies, advertisements, etc. On the Ellen Degeneres show she usually has people on each week that she found on YouTube who have a talent. It seems like a lot of people can get recognition via the web. Another great aspect to marketing yourself or your business on the web is that it is relatively inexpensive to do. You do not need a huge budget if you are going to post YouTube videos of yourself or blog about yourself or be a part of a social network. In fact, most of it can be done for free. Another great aspect about marketing online is that people will share their opinions of what it is you are marketing whether that is commenting on something you have posted, or blogging about it. People who are on the web actually spread what is is that you are marketing for you."The Internet has been like the French Revolution for the music business," says Panos Panay, founder and CEO of Sonicbids
It makes me wonder if the internet can be this useful and powerful for musicians, can it be equally as useful for businesses? Can Mike Vitone use this to helpp get recognition of Campus Mom?
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