In Response to Britney Perkins

What do you think about Viral Marketing?  Do you think that this video was a good marketing decision for Smart Water?

I would agree that viral marketing seems like a great new way of spreading marketing advertisements to a wide array of people. Marketers are always striving to find ways to get their products shown to a large amount of people. What would be the point of an advertisement if only a few people could access it? Marketing on sites, such as Youtube is a great technique. People will recommend Youtube videos to friends and family which would ultimately cause this 'viral marketing'. As for Smart Water marketing on Youtube and trying to go 'viral' it obviously was a great idea! 8.7 million people have  viewed the advertisement so it clearly proves that it has been viewed by a wide audience, and isn't that the point? Do you think other advertisments would do better or be better seen if they were viral on sites such as Youtube?