"There's been some rumors that they may even offer it for free even with Prime members," Kessler said. "I think we're heading for sub-$100 price points for e-readers."
If it does eventually reach below $100, or become free, do you think this will generate more profit or do you think the Kindle Reader will be on the decline?
I would agree that with the decline in price for the Kindle, it will increase revenues. People will be more drawn to buying the Kindle and once they have they are apt to but more and more books. It gives people more of an incentive to spend more money on buying books through the Kindle if the price is cheaper. Amazon will definitely benefit from lowering the cost of the Kindle. They would also catch the group of people who are on the fence about buying one. If it is cheap or even free then why not?
Do you think with the decrease in price of the Kindle there would be an increase in price of books on Amazon sold through the Kindle?
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