Using the Four P's to Market Yourself

The marketing mix consists of four activities that a firm can control to meet the needs of customers within its target market. Similarly you can you the marketing mix in order to market yourself to your 'target job'. The four activities or the four P's are product, place, promotion, and price.

Product- It is easy to think of yourself as a product. You have specific qualities that a 'buyer' or an employer may be looking for. Marketing yourself as a product would include selling yourself as a future high quality employee. Also as a product you may be able to offer an assortment of skills. Having an education, previous work experience, references that show you are a high quality product would all help in marketing yourself to a potential job.

Place- This could be the actual physical placement of yourself to the job location. If you are close to the job that would make it easier for you to get to work if inclement weather or any other circumstances. Also selling your 'place' could include reliable transportation you may have to get to the job.

Promotion-Promotion is used to inform buyers of what they are getting. Anytime you are applying to a job you are trying to sell or promote yourself to your potential future employer. You can promote yourself by a clean and professional appearance, being on time to the interview, having a good personality that will fit to the job you are applying to, and by making a good first impression.

Price- Employers compensate their workers. Therefore if you were to be hired at a job you would cost a price to that job. Placing emphasis that the employer will get a great value in hiring you and that you will be able to offer the job a great amount for their money would be the best way to use price to your advantage in getting a job.